Heatrae Sadia has opened a new representative office in the Middle East, responding to increased demand for its products across the Gulf. A household name in the UK, Heatrae Sadia has set its sights on increasing business in the Middle East as the construction industry in the Gulf region continues to boom.
The new Heatrae Sadia office is located in West Bay in Doha, Qatar and will provide support throughout the Middle East. The company has seen both its domestic and commercial hot water cylinders specified and installed in projects in Saudi Arabia, UAE and Qatar. Recent reports by Saudi Arabia have forecasted that there are well over $2trillion USD of projects underway or in the pipeline in the region. Heatrae Sadia intends to build further business in the region and has cemented its reputation by opening a new operational base.
The office in Doha, Qatar, provides local and regional customer support, whilst the company continues to precision manufacture the cylinders in the UK to exacting standards. Ahead of the 2022 FIFA World Cup, Qatar is investing $276billion USD in construction projects including stadiums, hotels and infrastructure, signalling a huge opportunity for growth and Heatrae Sadia has secured a number of projects in the region and continue to work closely with our in-country distributors and industry professionals to deliver the excellent water heating products and service we have become known for in the UK.