The Heatrae Sadia sales team

We have specialist sales teams for each of our market sectors. Put a face to a name or find your local representative here.

Steve Rickards, Commercial Director 

Neil Thompson, Sales Director

  • National merchants and independent key accounts
  • Commercial specification & Corporate sales team
  • Distribution sales team
  • Special applications sales team
  • Newbuild team
  • Megaflo Installer team

Nick Bevan, National Key Account Manager
Nick has recently joined Heatrae Sadia bringing with him over 25 years' experience in the merchant and distribution sector in branch sales, technical sales, external sales and product and supply chain management, his most recent roles being with Travis Perkins as a Product Director and Category Director for heating products. Away from business in his spare time Nick enjoys playing rugby, circuit training and endurance motorcycle racing events.

Nick Oliver, Key Account Manager
Nick has been working at Heatrae Sadia for 10 Years. His previous experience at a facilities management and construction services company and electrical merchant has stood him in good stead for his current role, as he has a thorough understanding of the needs and requirements of his customers. He enjoys football and Formula 1 in his spare time.

The team works with facilities management and corporate clients to deliver boiling water and commercial point of use water heating in existing commercial buildings. The commercial specification side helps consultancies, main M&E contractors, associated sub-contractors, industrial merchants with the specification of Heatrae Sadia commercial water heating products.

Simon Russell, National Commercial Specification Manager
Simon joined Heatrae Sadia in 1996, initially focusing on the specification of Megaflo into both the domestic & commercial sectors. Understanding that Consultant design & specification is an extremely important part of the Industry, Simon has developed and heads up a nationwide team of highly qualified & dedicated Business Development Managers focused on the Public Health and Mechanical Engineering sectors, including supporting Industry bodies such as CIBSE & SoPHE. Simon is married with four boys and enjoys Northern Soul, football & cycling.

Gareth Hutchings, Business Development Manager
Gareth is an experienced professional with a background in both the sales and service sectors. In his current role he enjoys dealing with a variety of customers across many different sectors. Coming from an electrical engineering background, Gareth enjoys the challenge that technical sales can bring. As a qualified Community First Responder he volunteers for the Welsh Ambulance Service and is always on the lookout for new and exciting opportunities to further develop himself.

Gavin Robinson, Business Development Manager
Gavin began working in the construction industry during 1999 and joined the Key & Corporate accounts team in 2016. He has since brought his involvement and experience to a wide and varied range of projects across the U.K, spending the last three years of his career developing specifications in the Midlands with architects, designers and within the public sector. Gavin enjoys the challenge of business development, viewing reputation and customer satisfaction as its foundation. Outside work he loves to spend free time running and cycling, both for pleasure and to raise money for as many good causes as possible.

Craig Chamberlain, Business Development Manager, London region
Craig Chamberlain joined the company in 1995 before moving across to our partner company, Andrews Water Heaters, between 2001 until 2007, again liaising with specifiers. Following a brief spell with a boiler manufacturer, Craig then re-joined the company as part of the commercial specification team reporting to Simon Russell. Craig supports many major London MEP consultants and is also an active committee member of the Industry Working Group to the Society of Public Health Engineers. Craig is married with one son and enjoys playing and watching football.

Danny Stackhouse, Business Development Manager, Northern Home Counties & East Anglia region
Danny's background as a mechanical consulting engineer and qualified plumbing and heating engineer, along with over five years in the British Army's Corps of Royal Engineers, means he is qualified to support consulting engineers, M&E contractors and industrial merchants at design, specification, pricing, project or after sales stage of any project. Danny is also a member of CIBSE East Anglia. He is married with two young daughters. He plays football every week in the Cambridgeshire league, and recently cycled from London to Brussels for Cancer Research UK.

Adam Dodd, Business Development Manager, South East region
Adam comes from a well-respected hot water manufacturer. This has provided him with the skill set to work with clients throughout all stages of their projects. Adam is married with two young children. In Adams spare time he enjoys walking, swimming and cycling.

Graeme Matier, Business Development Manager, South East region
Graeme joins Heatrae Sadia with 10 years of commercial project experience; 8 years were spent dealing with Thermostatic Controls and Legionella prevention and the last 2 years were in Heating. Working with consultants and contractors to deliver projects, Graeme has worked closely with NHS trusts, the MOD and Local Authorities around the country. In his spare time Graeme enjoys hiking, painting and spending time with his family.

Emily Alfeo, Business Development Manager, South East region
Emily Alfeo joined Heatrae Sadia with 3 years’ experience in the plumbing and heating industry, dealing with plumbers and merchants across the South East. She has a strong background in merchandising and sales. Emily is a big fan of modern fashion and has a soft spot for old fashioned design and culture. She enjoys keeping active and social and also has a passion for diving and marine life in her spare time.

Stuart Ingleby, Business Development Manager, North region
Stuart comes to the business with a wealth of knowledge within the plumbing and heating trade and over 14 years’ experience, ranging from all aspects of the merchant base, account management and sales/distribution/OEM management. Over the past 2.5 years Stuart has been focusing on large OEM/distribution customers selling pressure/expansion/flow thru tanks and water treatments to prevent scale. In his spare time Stuart has a very keen interest in Rugby League, supporting Castleford Tigers and playing whenever he can, as a lot of his free time is currently focused on his new daughter.

The distribution sales team looks after our customers in independent and national merchants and in the public sector.

Shane Holloway, National Sales Manager, Distribution
Shane has worked at Heatrae Sadia since 2005 in a number of different sales roles before becoming National Sales Manager for the Distribution team. He enjoys most sports and is a qualified football coach.

Graham Brewer, Business Development Manager, Northern Region
Before joining Heatrae Sadia in 2007, Graham worked for a national merchant for 14 years, giving him unique experience and insight into the needs of his customers. He enjoys spending quality time with his family, keeping fit at the gym and playing football and golf.

Martyn Duke, Business Development Manager, Southern Region
With more than 20 years at the Company, including time as a field service engineer, Martyn looks after merchants, distributors, installers, contractors, regional developers and social housing customers in South Wales and the South West. He is also national training manager, passing on his wealth of product knowledge and technical experience to the whole sales team. Martyn spent his early working years in the Merchant Navy as an Engineer Officer. He supports Newport County AFC, Wales' Football and Rugby teams and is a keen golfer with a handicap of 15.

Jeff Roper, Area Sales Manager
Jeff has worked for Heatrae Sadia for the last 10 years and prior to this he worked for Plumb Center for 18 years. In his role as ASM, Jeff provides support to merchant contracts offices, merchant key account managers, regional developers, social housing providers, contractors and independent merchants. Whilst most of Jeff's spare time is taken up with his family, he does enjoy a lot of walks with his dog (a Golden Retriever).

John Baxby, Area Sales Manager, North West
John has been at Heatrae Sadia since 2005, serving customers in the North West. John is a family man with a son, with whom he plays sport and bakes, and he enjoys long dog walks, the gym and running.

Niall Troy, Area Sales Manager
Niall has worked for Heatrae Sadia since 2005 as an Area sales manager. He lives in Birmingham and provides support to customers from Northampton across to North Wales. When he joined the distribution sales team it was a new career direction into Heating/plumbing sector, having previously held a sales role for engineering and construction tools. Niall's hobbies and interests include Golf, cooking and going for an occasional jog, when he is not distracted by a glass of Shiraz! Niall was a keen club runner in his younger days, taking part in road running races over various distances, having represented Worcestershire at cross country.

Ashley Langran , Area Sales Manager
With 5 years experience in construction sales recruitment prior to joining Heatrae Sadia, Ashley has previously worked in the plumbing and heating sector. Prior to this he has worked in the retail industry. Ashley is a huge Tottenham Hotspur fan, and in his spare time he enjoys playing 5 a side football as goalkeeper as well as having a passion for photography.

Steve Piercy, Area Sales Manager
Steve started off his career within the plumbing and heating industry over 20 years ago with Triton Showers. He has worked with Heatrae Sadia for over ten years and has a wealth of knowledge and experience within all sectors, including commercial specification and the distribution chain. In his spare time Steve enjoys socialising, watching sport and going to the gym, he is an ex rugby player and he is an avid West Ham United and Harlequins fan.

This team specialises in packages and heat network solutions, through property developers, consultants and contractors.  "Bringing together complimentary technologies into a customisable package is the key driving ethos of special applications, creating added value solutions which benefit all stakeholders within the supply chain".

Ian Lock, Special Applications General Manager
Ian has worked within the heating and ventilation industry for over 20 years and has been associated with a number of the well known brands within the market place. Ian has also headed up the delivery of heating solutions to some very large constructional projects utilising district heating and centralised systems.

Technical Manager, Ian Robinson
Ian has been in the heating and hot water industry since leaving school at 16. After successfully completing a 5 year technical apprenticeship with a major commercial boiler manufacturer he moved into a technical role. With over twenty years experience specialising in heating, hot water and renewable energy system solutions, Ian provides technical support to colleagues and customers.  Over the last seven years Ian has specialised in HIUs and heat network solutions.

Chris Sykes, Business Development Manager
Chris has worked within the construction industry for over fourteen years and has specialised in the specification market for over eight years. Predominantly dealing with consultants and major housing developers to look at the best solution possible to cover the requirements of the client in line with regulations and cost efficiency, Chris joined the Heatrae Sadia Special Applications Division in 2015.

Melvyn Sullivan, Business Development Manager
Melvyn has many years' experience in the heating industry and is our resident MVHR specialist and shower heat recovery expert. He is able to support his customers effectively because of his extensive knowledge.

Catherine Murphy, Business Development Manager
Cathy joined the Special Applications team in 2016 but has worked within the mechanical engineering industry for over 16 years, 12 of those being spent in the armed forces and working alongside the Ministry Of Defence. She has previously worked in the mechanical ventilation industry as a technical support advisor as a key account holder for consultants and large contractors assisting them with suitable, bespoke fan and ventilation products whilst offering technical support to the installers.

Providing a complete service for housebuilders, from initial designs through installation and technical support and training

Robert Hunter, Business Development Manager
After 12 years at the business, Rob understands how important it is to support his customers all the way from the design stage to completion. He makes sure he provides the very best support and service to his customers, which is why so many of them have become friends. Married with two children, Rob enjoys getting out on his jet ski whenever he can.

Scott Storey, Business Development Manager
Scott has been with the business for almost nine years, and worked for a national plumbing and heating merchant before that. His knowledge of Building Regulations and legislative changes enables him to support his customers, helping them to specify the right products for the job, and ensuring they are also commercially viable. Scott was previously in the RAF, where he earned five medals.

Rory Fenton, Megaflo Account Manager
Rory has recently joined the Megaflo team as an account manager following working previously as business development executive and having his own company in the construction sector. In his spare time Rory enjoys football and coaching cricket.

Kevin Fossey, Megaflo Account Manager
Kevin is the newest member of the Megaflo team and completed a plumbing & heating apprenticeship after leaving school. Prior to joining the team Kevin worked as an assistant manager in a merchant branch. In his spare time Kevin enjoys playing the guitar and piano and going to the gym as well as running around with his son.

Thomas Cox, Megaflo Account Manager
Tom has very recently joined the Megaflo team bringing with him a wealth of knowledge and experience after working in sales for the last 12 years. In his spare time Tom enjoys socialising with friends and family, music and anything that has an engine!

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