From modest beginnings in a narrow street in Norwich, nearly a century ago, to the market leading, international business it is now, Heatrae Sadia has always stayed true to its roots - both geographically and ethically. And, even from the very start, it was at the cutting edge of innovation, leading the way with new and clever ways to make electric heating.
Today, Heatrae Sadia is part of Baxi Heating UK Ltd, one of the best recognised and well known heating brands on the market which in turn is part of BDR Thermea. The Heatrae Sadia and Megaflo brands continue to be market leading and well respected across the whole UK heating and hot water industry.
Its reputation for top quality, innovative electric heating and hot water products, backed by knowledgeable and excellent service has spread beyond our shores, and Heatrae Sadia products are now exported around the world. The increase in demand for its products in the Middle East, where the construction industry is booming, has resulted in the Company opening an office in Doha, Qatar.